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1 INTRODUCTION

In this book I’m going to share my knowledge and

experience of working visually with big and small

businesses, and of starting and running my own

small business. This book is a toolkit that you can

use from two perspectives:

inside your business

• It will help you LOOK in a new way, both at

the internal workings of your business and

externally to the context your business is

operating within.

• It will help you MAKE SENSE of what you are

doing and why it is, or isn’t, working.

• It will help you REFRAME situations, challenges

and questions that come up for you, helping

you take new paths and arrive at new solutions.

externally with your

clients

• It will help you SHARE your knowledge and

your vision with others. With your clients, with

your fans and with your bank manager.

• It will give you new tools and methods to USE

with your clients.

• And finally, your new skills will enhance your

ability to THINK in new, innovative ways

throughout your business.