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2 WORK VISUALLY

Working visually gives you some serious cognitive

assistance. I’m not going to tell you how to think,

because that would be weird. What I hope

though, is that as you engage your visual thinking

brain and use the skills in this book, you’ll start to

see the benefits for yourself.

drawing

The whole of the next section focuses on drawing,

so I’m not going to say much more at this point,

except this: you can draw, but if you’re feeling

doubtful, don’t worry, I get it. For now, just trust me

when I tell you that by the end of this book you’ll

be drawing yourself solutions, plans and ideas that

are going to help your business. Remember I’m

not talking about ART, I’m talking about

FUNCTIONAL DRAWING.

If you’re thinking, “Yes, but do I really have to draw

this stuff? Can’t I just use image‑search tools on my

computer?” then I offer you this:

I’m going to give you some of the science, but

for me it boils down to one thing: drawing fires up

a part of your brain that tapping on a keyboard

never will, helping you think and work differently.

Oh, and it’s also a whole lot more fun, which I

guess makes two things...