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Оглавление32 DRAW A BETTER BUSINESS
what is visual thinking
and working visually all
about?
It’s possible working visually might not mean
exactly what you think it does. Sure, it involves
some drawing, but it’s not about making art or
drawing pretty pictures. In fact, it doesn’t always
involve drawing pictures at all. Sometimes, a line,
a box or an arrow is all you need.
Often, working visually involves a lot of sticky
notes and marker pens. It’s sometimes messy and
usually fun, but it isn’t about creativity for the sake
of it. Working visually is about using your brain
in a different way, enabling you to approach
challenges, create solutions and engage others
more effectively.
All of the exercises in this book are designed
to get you SEEING differently, tuning in to the
world of visual communication that is all around
you. THINKING differently, harnessing your visual
thinking skills throughout your business, and
working differently, building your muscle memory
for DRAWING, so that getting things out of your
head and onto paper becomes second nature
for you.
