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1 INTRODUCTION

As you can imagine, along the way I’ve learnt a

lot of lessons. My aim is to help you draw yourself a

better business, and have a whole new range of

go‑to methods in your toolkit.

I’m not a scientist or a professor, but I am a hands‑

on expert. I’ve put in my 10,000 hours and then

some, and along the way I’ve learnt a LOT.

Those lessons are what I want to share with you.

who is this book for?

Whether you’re a start‑up, an entrepreneur, a

consultant or a small‑business owner then this

book is for you. You might be at the beginning of

your business journey, or well on your way. If…

you have a creative soul, even if you’re not

sure you have the creative talent to match

spreadsheets and flipcharts hurt your brain

or bore you to tears

you’ve stopped developing your business in

favour of ‘doing’ your business

you want to work in creative, collaborative

and effective ways with your clients

…then this book is for you.

You’re not going to believe me yet, but you don’t

need to be artistic to use this book. Trust me.

It’s true.