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38 DRAW A BETTER BUSINESS

thinking

Visual thinking means using images, shapes and

colour, along with text, to help you think, process

and communicate more effectively.

Let me give you an example. I recently spent a day

with Hollywood screenwriting consultant, Bobette

Buster.

2

She talked me through some story‑telling

universal truths script writers use.

I loved the idea of visualizing them to help people

better understand their own storyline.

I met with Emma, who was a consultant and had

spent three years delivering a multi‑million project

for a global client. She didn’t want to head into

another project, but was anxious about changing

direction. I asked Emma to tell me her story. As we

talked, I visually captured the plateaus, the times

of free‑fall such as redundancy, and the periods

in the wilderness where she had, in the past,

successfully worked out what to do next.

By the end, Emma felt confident about her ability to

change direction, and to map out her next steps.

The conversation we had was important, but it

was the visual that helped Emma’s brain make the

connections and have those “aha” moments.