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33

2 WORK VISUALLY

seeing

Imagine you’re going on a journey, leaving from

your front door and heading out to a supermarket.

Now imagine you’re making the journey in a world

that doesn’t rely on visual communication. No

Google Maps, no satnav, no road signs, no black‑

and‑white striped crossing, no red and green

traffic lights, no shop sign, no big orange sales

stickers showing you where the bargains are, no

pictures of food on the packets, no logos… you

get my point.

The world would be much harder to navigate

without all of the visual clues we rely on. Visual

clues that the majority of sighted people

don’t usually pay that much conscious attention

to at all.

It’s not our fault. It can be hard to focus when

we’re busy. Our minds are cluttered, our thoughts

are turned inwards trying to work through the

muddle, sometimes our conscious mind stops

engaging entirely and we operate on auto pilot,

not really aware of our surroundings at all.

So it’s understandable that we don’t always pay

attention to all of the visual communication out

there in the world.

But we do communicate visually all of the time

by using colour, shape, scale, pictures and text

in different ways. I want you to start building your

visual muscle memory, consciously using your

visual brain, and a good place to start is to start

paying attention to what you see around you

every day.