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Оглавление36 DRAW A BETTER BUSINESS
treasure hunt
Grab your camera or phone and have a
wander around your home, your office, or
outside in your community.
Keep a look out for visual communications:
instructions, messages, directions or simple
announcements that use visuals (sometimes
with words alongside) to communicate.
Now in this exercise I’m not looking for logos
that represent a brand, but for images or
icons that are trying to communicate, inform
or instruct us.
Once you start looking you’ll see they are
everywhere. On the cereal packet, on the
coffee machine, on the fire extinguisher, on
the USB cable, outside on the utility boxes and
telegraph poles on your street.
Take photos of the ones that you find effective.
Start to notice all the forms of visual
communication around you every day, and
when you see a good example take a snap
of it. What makes some more effective than
others? Is it the image they’ve used? The
words? The colour?
Also, and perhaps more importantly, have
a think about what makes some not work as
successfully.