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36 DRAW A BETTER BUSINESS

treasure hunt

Grab your camera or phone and have a

wander around your home, your office, or

outside in your community.

Keep a look out for visual communications:

instructions, messages, directions or simple

announcements that use visuals (sometimes

with words alongside) to communicate.

Now in this exercise I’m not looking for logos

that represent a brand, but for images or

icons that are trying to communicate, inform

or instruct us.

Once you start looking you’ll see they are

everywhere. On the cereal packet, on the

coffee machine, on the fire extinguisher, on

the USB cable, outside on the utility boxes and

telegraph poles on your street.

Take photos of the ones that you find effective.

Start to notice all the forms of visual

communication around you every day, and

when you see a good example take a snap

of it. What makes some more effective than

others? Is it the image they’ve used? The

words? The colour?

Also, and perhaps more importantly, have

a think about what makes some not work as

successfully.

Draw a Better Business

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