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26 DRAW A BETTER BUSINESS

it’s about working

visually, not creating art

It doesn’t matter what kind of business you’re

running, or what your experience is of working

creatively. Draw a Better Business is for everyone

who wants to get their visual thinking brain in gear

and get the business benefits.

how does this book

work?

This book is designed to get you started working

visually in your business.

If you like a bit of order then by all means work

through the book from beginning to end. It was

written in a logical order, but if the very thought

of that makes you yawn, know that the book is

designed so that you can dip in (and out!) as often

as you like. Draw a Better Business is a resource you

can keep coming back to again and again.