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Introduction

Where does common sense turn into common nonsense in organizations? The basic fundamental principles we will explore in this book are supported by mathematics, economics, physics, and managerial accounting. These concepts are simply undeniable, and people readily agree on and identify them as common sense and obvious facts. Yet when we look at how organizations are actually operating, we see these principles missing or pushed to the background only to emerge through lip service or crisis. Why?

These principles make common sense, yet the application of and adherence to them are anything but common. If people can understand these ideas and agree that they make sense, what is missing? We believe we have the answer: an effective framework.

Today, organizations lack an effective framework to consistently apply and integrate common sense principles at all levels of the organization (strategic, tactical, and operational). Instead, many people inside organizations must actively fight against and/or work around their current framework just to do what they know is right. Company personnel are stressed as they are constantly forced into a no-win situation of choosing between what makes them look good or what is actually the right thing to do for the company. Worse yet, our conventional systems obscure or distort relevant information that makes knowing what is right for the company that much more difficult to determine.

We have reached a point where we will have to choose. Either your organization will continue to try to compete by doing the same old things better and faster or it will make a fundamental break from convention and try something new. The choice will be forced upon you one way or the other.

If you are ready to explore something new, this book is a good place to start. In this book we will reveal a new framework by which to run an organization in the volatile, uncertain, complex, and ambiguous (VUCA) world we live in today. This new framework is called the Demand Driven Adaptive Enterprise (DDAE) Model. Not only will we describe this model but we will detail the path and stages required to fully implement it.

This framework and book will not be embraced by everyone. It challenges a lot of conventional practices and systems. It has and will threaten those with interests in keeping those practices and systems in place. For those who have embraced this model, the results have been well worth it. So, is your organization ready for something new?