Читать книгу Facebook For Dummies - Carolyn Abram - Страница 73

News Feed is the centerpiece of your Home page. The top bar and the left sidebar are there when you need them but are meant to fade into the background so you can focus on your News Feed.

So what is News Feed? It’s the constantly updating content and actions on Facebook of your friends and the Pages you follow — such as writing a status update, sharing a photo or link, or fundraising for charity. See the “Common actions and content” section, later in this chapter, for details. In addition, stories have their own section on top of your News Feed and disappear from Facebook after 24 hours.

Back in the day, a common refrain around the Facebook office was, “News Feed is a robot.” More accurately, News Feed is an algorithm. It doesn’t show you everything from your friends; instead, it shows you things it thinks you will find interesting. News Feed makes its selections based on a complicated calculus of who is posting what and when. News Feed will likely show you more posts from people you interact with more often on Facebook. It also tends to show you big events, such as engagements or new babies from more distant acquaintances.

News Feed also learns the sorts of posts you're likely to click, like, or comment on, and will try to show you more of these. Simply browsing your News Feed and interacting with the things you see helps News Feed improve. You can also manually fine-tune your News Feed as well, as detailed in the “Adjusting News Feed” section.

Because News Feed tries to show you what it thinks you’ll find most interesting, posts might not always appear from newest to oldest. Some bias exists toward new posts (especially if you log into Facebook frequently), but you might also see at the top of your News Feed a popular photo that a friend posted several days instead of one from this morning if. Additional likes or comments can also cause a post to reappear in your News Feed even if you’ve already seen it.