Читать книгу The FINTECH Book - Chishti Susanne - Страница 8

By Warren Mead

Partner, Head of Challenger Banks and Global Co-Lead FinTech, KPMG

Cast your mind back to 2007, the year that saw the launch of the first-generation Kindle. At that time e-readers were widely available in electronics stores but there was no real indication that a revolution was about to sweep the publishing industry. The merits of the e-book were widely discussed by book buyers, but the printed word still reigned supreme – digital consumption was very much a minority sport.

Fast-forward to the present day and both readers and publishers are in a very different place, and sales of e-books have rocketed. According to figures published by Statista,2 the US digital book market was worth just US$0.27 billion in 2008, but by 2015 that figure had risen to $5.69 billion. Physical book sales haven’t collapsed; what we have seen is digital publishing taking a rapid route from the periphery of public consciousness to the mainstream in less than 10 years. The e-book is now part of our lives. It’s a journey that reflects the willingness – and eagerness – of consumers to embrace convenience even where this is made possible by complex new technologies, delivery channels, and business models. And this journey is currently being echoed in the financial services industry.