Читать книгу How to Negotiate - Chloe Askwith - Страница 4

BEING ABLE TO negotiate well, and understanding how deals are done, is an essential skill for business owners, particularly those starting a new business. Not only will it have a direct and positive effect on your bottom line and all-important cash flow, i f you feel you are representing yourself well you will have more self-confidence, and that ultimately means running a better business.

I have been working in the media industry for over 15 years, negotiating rights for film and television. During this time I have been a buyer and a seller, and I have been fortunate enough to work with clients from every territory across Europe, the Middle East and Africa on deals ranging from a few hundred dollars to many millions.

This has given me a great perspective on the ins and outs of successful negotiation – that’s what I aim to share with you through this book. I hope you find it useful.

Please get in touch with any questions, and visit my website for more information: www.negotiationcafe.com.