Читать книгу How to Negotiate - Chloe Askwith - Страница 5

WHAT DOES THE word negotiation conjure up for you?

It makes me think of Denzel Washington in a darkened smoky room, of tense hostage situations – or lengthy peace talks. It also comes across as a word that definitely belongs in large, unfriendly boardrooms.

I have been working in the world of negotiation for many years, and have come to understand that it is really a way of communicating where there are some set rules. And instead of being something reserved for specialists, it is a skill that can be learned, and is relevant and useful to all of us. If you have a small business, or are considering starting one, there is a huge value in learning how to negotiate properly.

Negotiating between two people is finding an agreement that both are happy with. This is not just about setting a price. It is more than that. It is putting in time and effort to make sure that you and the person or company you are dealing with would be more than happy to come back and do it all again. As so many books and courses put it, you are looking for a ‘win-win’ situation.

By working through this book you will be finding solutions to make people happy. Some negotiators are naturally good at doing this as they can think widely and find creative ways to problem solve. Others can work through some basic steps to get to the right agreement. It is a way of thinking and working that you can very easily pick up.

In this book I am going to show you:

 how you can benefit from negotiating

 the preparation you need to do before you start discussions

 how to get started, with a step by step guide to how to get a good deal

 what to expect when negotiating

 how to continue by maintaining strong relationships with your clients

 tips on language to use, what to wear and what to do in meetings.