Читать книгу How to Have Kick-Ass Ideas: Get Curious, Get Adventurous, Get Creative - Chris Barez-Brown, Крис Барез-Браун - Страница 12

The human race has developed through creativity. Creativity in its broadest sense is simply doing something new and different that creates some benefit. Without it we would all still be scavenging for food, with no tools to make clothes or to kill animals for meat. Those facilities central to our lives such as air travel, the internet and credit cards would be just distant dreams. The most significant advances in health care, education and agriculture are as a result of creativity. Creativity makes us bigger, it moves us on.

The same can be said for each of us on an individual basis. Without creativity we tend to gravitate towards the norms of society. We go to school, get jobs, have 2.4 kids, eat pre-prepared meals, buy cars, dream of retirement, start every year with a resolution that will make the next one somehow different, somehow better.

Creativity gives us choice, gives us hope that in some way we can be special, we can be ourselves, we can create our own futures. It gives us the chance to be better at our jobs, create more significant relationships, to be more efficient or effective with our time. The chance to achieve greatness in all aspects of our lives so that before we take our last breath we can say, ‘Look at what I achieved, I created and not just consumed.’

And it’s a whole pile of fun. Fun often gets a bad press in business. For some strange reason there is a widely held belief that being professional means being serious. Nothing could be further from the truth. By being playful you encourage self-expression and your creative sphincter opens up thus giving you access to your own creative genius. Some believe fun is frivolous and a luxury you cannot afford. I believe in business, you cannot afford not to have fun.

Are you stuck, dissatisfied, bored?

Sure you could be more?

Doing the same stuff day in day out?

Having the same conversations with the same people?

Do your relationships feel stuck in a rut?

Do you feel you are not quite being yourself?

Do you get depressed on Sunday nights at the thought of Monday mornings?

Do you wonder ‘Is This It?’, feel like it’s Groundhog Day?

Do you run away from risk?

If the answer to any of these questions is ‘yes’ then clearly…