Читать книгу How to Have Kick-Ass Ideas: Get Curious, Get Adventurous, Get Creative - Chris Barez-Brown, Крис Барез-Браун - Страница 18

This is the process …

… but that ain’t enough!

It lets us know where we are going and what the output from each of the three stages – Insight, Ideas and Impact – should be …

We’ll explore each in turn and for each one I have included loads of tools and techniques to help you. These are exercises designed to stretch your thinking and your perspective so that you get a new angle into the possibilities that open up for you. The process will open the door to opportunities that you won’t have thought of before, and this will not fail to excite and energize you. The exercises might not be the kind of things that you usually get up to, but that just makes it more of a laugh.

Again, these exercises are not set in stone, nor are they exhaustive. I could have included hundreds of them, but I cut them down so you wouldn’t feel boggled. They are based on strong principles of creativity so try them a few times, and then if you wish you can adapt them or invent your own. If you come up with some blinders, send them to me and I’ll put them in the next edition. In 30 years I expect the latest edition to be weighty enough to be used for bicep curls.

So we know where we are going and what we are doing, but that still isn’t enough.

Let’s go back to that beautiful sailing boat again. So we now know how to leave the harbour, go out into the sea and sail. That’s the process. There are also a load of things to do under that process such as start the engine, untie her, motor out to open water, pull in the fenders, place her nose upwind and raise the mainsail. These are the exercises or ‘Doing the Do’.

But a good sailor doesn’t just know what to do, but how to do it. It becomes an instinctive and natural part of them. The way you approach any activity has a huge impact on how well you do it. We have all gone to parties because we felt obliged to go, but would have preferred to be somewhere else. The party could have Sinatra singing live, champagne shooting out of fountains and a never-ending stream of attractive guests to dance with, but if you are not in that mood, you will still be a miserable party goer and not good company at all. At other times when you are just in the right mood, a bag of crisps and a bottle of Vimto is enough to make the evening one to remember.

It’s the same with this book. There are a number of principles that you need to apply to make it work best for you.

THESE ARE ALL ABOUT ADDING YOUR MOJO!

That is, putting a bit more of the magic that is you into this adventure. I believe that these principles are more important than any process or fancy exercise. They are the key to unlocking your creative future, and one of them is to lark about, so start smiling! This is going to be fun.

‘To the proverb which says, “a journey of a thousand miles begins with a single step,”I would add the words, “and a road map.”’

Cecile M. Springer