Читать книгу Transactional to Transformational - Christer Holloman - Страница 29

 Total assets: €730 billion

 Number of customers: 80 million

 Number of branches: 7,500

 Number of full‐time employees: 120,000

 (Approximate as of 2020)

BBVA was founded in 1857 and is today one of the largest financial institutions in Spain. In addition, it is the largest financial institution in Mexico and it also has a significant operation in South America and the US. It also owns 49.85% of Turkey's Garanti BBVA.

BBVA's purpose is to bring the age of opportunities to everyone, with six strategic priorities: improving its clients' financial health, helping its clients transition toward a sustainable future, reaching more clients, driving operational excellence, having the best and most engaged team and having a focus on data and technology. Their overarching value is that the customer comes first, ‘we think big and we are one team’. Its responsible banking model aspires to achieve a more inclusive and sustainable society.

The BBVA Group has developed new people management models and new ways of working, which have enabled the bank to keep transforming its operational model, but have also promoted cultural transformation and have favoured the ability to become a purpose‐driven company, or, in other words, a company where staff guide their actions according to the company values and are genuinely inspired and motivated by the same purpose.