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Copyright © Katrin Tiidenberg, Natalie Ann Hendry, and Crystal Abidin 2021

The right of Katrin Tiidenberg, Natalie Ann Hendry, and Crystal Abidin to be identified as Authors of this Work has been asserted in accordance with the UK Copyright, Designs and Patents Act 1988.

First published in 2021 by Polity Press

Polity Press

65 Bridge Street

Cambridge CB2 1UR, UK

Polity Press

101 Station Landing

Suite 300

Medford, MA 02155, USA

All rights reserved. Except for the quotation of short passages for the purpose of criticism and review, no part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher.

ISBN-13: 978-1-5095-4108-9

ISBN-13: 978-1-5095-4109-6(pb)

A catalogue record for this book is available from the British Library.

Library of Congress Cataloging-in-Publication Data

Names: Tiidenberg, Katrin, author. | Hendry, Natalie Ann, author. | Abidin, Crystal, author.

Title: Tumblr / Katrin Tiidenberg, Natalie Ann Hendry and Crystal Abidin.

Description: Cambridge ; Medford, MA : Polity, 2021. | Series: Digital media and society series | Includes bibliographical references and index.

Identifiers: LCCN 2021003003 (print) | LCCN 2021003004 (ebook) | ISBN 9781509541089 (hardback) | ISBN 9781509541096 (paperback) | ISBN 9781509541102 (epub)

Subjects: LCSH: Tumblr (Electronic resource) | Microblogs--United States--History. | Microblogs--Social aspects. | Online social networks--United States--History.

Classification: LCC TK5105.8885.T85 T55 2021 (print) | LCC TK5105.8885.T85 (ebook) | DDC 338.7/613022314--dc23

LC record available at https://lccn.loc.gov/2021003003

LC ebook record available at https://lccn.loc.gov/2021003004

Typeset in 10.25 on 13pt Scala

by Fakenham Prepress Solutions, Fakenham, Norfolk NR21 8NL

Printed and bound in Great Britain by TJ Books Ltd, Padstow, Cornwall

The publisher has used its best endeavours to ensure that the URLs for external websites referred to in this book are correct and active at the time of going to press. However, the publisher has no responsibility for the websites and can make no guarantee that a site will remain live or that the content is or will remain appropriate.

Every effort has been made to trace all copyright holders, but if any have been overlooked the publisher will be pleased to include any necessary credits in any subsequent reprint or edition.

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