Читать книгу The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home - Дэн Ариели, Dan Ariely, Dan Ariely - Страница 20

In 2005, I was sitting in my office at MIT, working on yet another review,^* when I heard a knock at the door. I looked up and saw a familiar, slightly chubby face belonging to a young man with brown hair and a funny goatee. I was sure I knew him, but I couldn’t place him. I did the proper thing and invited him in. A moment later I realized that he was David, a thoughtful and insightful student who had taken my class a few years earlier. I was delighted to see him.

Once we were settled in with coffee, I asked David what had brought him back to MIT. “I’m here to do some recruiting,” he said. “We’re looking for new blood.” David went on to tell me what he’d been up to since graduating a few years earlier. He’d landed an exciting job in a New York investment bank. He was making a high salary and enjoying fantastic benefits—including having his laundry done—and loved living in the teeming city. He was dating a woman who, from his description, seemed to be a blend of Wonder Woman and Martha Stewart, though admittedly they had been together for only two weeks.

“I also wanted to tell you something,” he said. “A few weeks ago, I had an experience that made me think back to our behavioral economics class.”

He told me that earlier that year he’d spent ten weeks on a presentation for a forthcoming merger. He had worked very hard on analyzing data, making beautiful plots and projections, and he had often stayed in the office past midnight polishing his PowerPoint presentation (what did bankers and consultants do before PowerPoint?). He was delighted with the outcome and happily e-mailed the presentation to his boss, who was going to make the presentation at the all-important merger meeting. (David was too low in the hierarchy to actually attend the meeting.)

His boss e-mailed him back a few hours later: “Sorry, David, but just yesterday we learned that the deal is off. I did look at your presentation, and it is an impressive and fine piece of work. Well done.” David realized that his presentation would never see the light of day but that this was nothing personal. He understood that his work shone, because his boss was not the kind of person who gave undeserved compliments. Yet, despite the commendation, he was distraught with the outcome. The fact that all his effort had served no ultimate purpose created a deep rift between him and his job. All of a sudden he didn’t care as much about the project in which he had invested so many hours. He also found that he didn’t care as much about other projects he was working on either. In fact, this “work to no end” experience seemed to have colored David’s overall approach to his job and his attitude toward the bank. He’d quickly gone from feeling useful and happy in his work to feeling dissatisfied and that his efforts were futile.

“You know what’s strange?” David added. “I worked hard, produced a high-quality presentation, and my boss was clearly happy with me and my work. I am sure that I will get very positive reviews for my efforts on this project and probably a raise at the end of the year. So, from a functional point of view, I should be happy. At the same time, I can’t shake the feeling that my work has no meaning. What if the project I’m working on now gets canceled the day before it’s due and my work is deleted again without ever being used?”

Then he offered me the following thought experiment. “Imagine,” he said in a low, sad voice, “that you work for some company and your task is to create PowerPoint slides. Every time you finish, someone takes the slides you’ve just made and deletes them. As you do this, you get paid well and enjoy great fringe benefits. There is even someone who does your laundry. How happy would you be to work in such a place?”

I felt sorry for David, and in an attempt to comfort him, I told him a story about my friend Devra, who worked as an editor at one of the major university presses. She had recently finished editing a history book—work she had enjoyed doing and for which she had been paid. Three weeks after she submitted the final manuscript to the publishing house, the head editor decided not to print it. As was the case with David, everything was fine from a functional point of view, but the fact that no readers would ever hold the book in their hands made her regret the time and care she had put into editing it. I was hoping to show David that he was not alone. After a minute of silence he said, “You know what? I think there might be a bigger issue around this. Something about useless or unrequited work. You should study it.”

It was a great idea, and in a moment, I’ll tell you what I did with it. But before we do that, let’s take a detour into the worlds of a parrot, a rat, and contrafreeloading.