Читать книгу The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home - Дэн Ариели, Dan Ariely, Dan Ariely - Страница 5

Table of Contents

Cover Page

Title Page

Copyright

Dedication

INTRODUCTION Lessons from Procrastination and Medical Side Effects

Part I THE UNEXPECTED WAYS WE DEFY LOGIC AT WORK

CHAPTER 1 Paying More for Less

CHAPTER 2 The Meaning of Labor

CHAPTER 3 The IKEA Effect

CHAPTER 4 The Not-Invented-Here Bias

CHAPTER 5 The Case for Revenge

Part II THE UNEXPECTED WAYS WE DEFY LOGIC AT HOME

CHAPTER 6 On Adaptation

CHAPTER 7 Hot or Not?

CHAPTER 8 When a Market Fails

CHAPTER 9 On Empathy and Emotion

CHAPTER 10 The Long-Term Effects of Short-Term Emotions

CHAPTER 11 Lessons from Our Irrationalities

Thanks

List of Collaborators

Notes

Bibliography and Additional Readings

Index

Also by Dan Ariely

About the Publisher