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Daniel Priestley
Oversubscribed
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OVERSUBSCRIBED HOW TO GET PEOPLE LINING UP TO DO BUSINESS WITH YOU
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INTRODUCTION
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PRINCIPLE 1 ONLY OVERSUBSCRIBED BUSINESSES MAKE A PROFIT
YOU ONLY NEED TWO BIDDERSG
SOME PEOPLE MISS OUT
PROFITS, LOSSES OR WAGES?
PRINCIPLE 2 THE ONLY PEOPLE THAT MATTER ARE
YOUR
PEOPLE
CREATE YOUR OWN MARKET
YOU DON'T NEED EVERYONE
FAMOUS FOR A FEW
STANDING OUT IN A NOISY MARKET
BE CONTENT‐BINGE‐READY
PRINCIPLE 3 FIRST MAKE YOUR MARKET THEN MAKE YOUR SALES
DON'T RUSH PEOPLE
SIGNALS OUT, SIGNALS IN
Approach 1
Approach 2
FOUR MARKET POSITIONS THAT GET OVERSUBSCRIBED
DRIVER NUMBER ONE – INNOVATION
DRIVER NUMBER TWO – RELATIONSHIP
DRIVER NUMBER THREE – CONVENIENCE
DRIVER NUMBER FOUR – PRICE
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