Читать книгу Oversubscribed - Daniel Priestley - Страница 19

Taking a product to the market is very different to taking a product to your market. Your market can't wait to see what you are doing next; they want to engage with you more, and they're interested in your latest creation. The broader market couldn't care less.

Oversubscribed businesses never take products to the market. They don't create something and try to sell it to just anyone. Successfully oversubscribed businesses launch products and services only to those who have expressed interest.