Читать книгу Oversubscribed - Daniel Priestley - Страница 22

You send out an email to your list of contacts letting them know you are running an annual conference with guest speakers on the topic of “hiring top talent.” You let them know the times, dates and venue details, along with the biographies of the speakers and the price of the tickets. You wait to see how many people purchase a ticket and feel annoyed that the response is far less than you'd hoped for. At the last minute, you are left wondering whether to cancel the conference or hope that some people will buy a ticket the day before it starts. You send out a few desperate emails covering the same information people already have in the hope that they simply forgot.