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Contents

The Rise of Cool Korea

Part 1 Korean Identity

The Concepts of Jeong, Han, and Heung: Uniquely Korean Cultural Codes?

Military Service: The Formative Years

Putting Korea on the Map: Korea as Number One

Life in the Pressure Cooker

Love and Courtship in Korea: Dating and Marriage, Korean-Style

The Aegyo Syndrome: Girliness to the Max

Part 2 Traditional Korea

Critical Events in Korean History

Korea’s Multifaceted Belief Systems

Education in Korea: Shut Up and Study!

Korean Buddhism: A Shocked King Converts His Kingdom

Christianity in Korea: The Powerful Newcomer

Korean Shamanism: Thousands of Gods, Thousands of Years

Traditional Folk Paintings (Minhwa) and Crafts

The Dano Festival: Dancing, Singing Drinking and Wrestling

Hanok: The Traditional Korean Home

The Korean Martial Arts: Taekwondo, Ssireum, and More

Part 3 Modern Korea

Girls in The Limelight: Beauty and Plastic Surgery

Boys in the Limelight: The Rise of the Pretty-Boy

Being a Foreigner in Korea: A Question of Personal Space

Korea, the Land of 10,000 Coffee Shops: Cafe Culture with a Vengeance

Democracy and Demonstrations: Protest! Protest! Protest!

The Selling of Hahm and the Changing Korean Lifestyle

Seoul (And Busan And Daejeon And Daegu And Gwangju): A City of Tower Blocks

Part 4 Korea’s Internet Mania

The Power of the Internet

The Video Gamer’s Second Home

The Decline and Rebirth of Professional Computer Gamers

Google-Blockers: Korea’s World Class Internet Companies

Netizen Slang: Eoljjang or Anyeodwae?

Special Feature: An Interview with Simon and Martina of “Eat Your Kimchi”

Part 5 Society and Daily Life

How Korea is Changing: Is Korea Xenophobic?

Eat Until Your Belly Explodes: Some Great Korean Dishes to Try

Do All Koreans Eat Dog?

Kimchi: It Ain’t Just Cabbage

Korea’s Changing Political Landscape

Korea is Growing Older

Suicide in Korea

Does Korea Have Crime?

Popular Myths about Korea

Part 6 Koreans at Work

What is a Chaebol?

The Big Five Chaebols

A High-Tech Powerhouse: New, Newer, Newest

The Rise of Korean Woman Power?

The IMF Crisis of 1997–98

Are You Gap or Eul?

Jeong Ju-young and Hyundai

Workplace Drinking Rituals

You’re Nobody Without a Business Card

Part 7 Koreans at Play

How to be a Polite “Alcohol Whale”

The Joys and Sorrows of Soju

Popular Hangover Cures

The Traditional Korean Nightclub (Yes, Really)

The Noraebang Song Room

The “Date Course”

Sports Mania Strikes

Cross My Palm with Won

Head for the Hills!

Sweating it Out: The Jjimjilbang and Sauna

The Comic Book World of Manhwa

Part 8 Korea’s Music Scene

The K-Pop Factory

The Best Korean Music You’ve Never Heard

Special Feature: An Interview with Jaurim Vocalist Kim Yoon-ah

Ballads and Bbongjjak

Hongdae: The Capital of Cool

Korean Music Legends

Wannabe a Star?

An Interview Feature: Psy’s Gangnam Style

Part 9 Movies and Television

A Korean TV Primer

Five Korean TV Shows to Know

Gag-Con: Slapstick and Satire

The Winter Sonata Craze

A Bluffer’s Guide to Korean TV Dramas

Korean Cinema: The Golden Era

“Commercial Features”: The Lifeblood of a Korean Celebrity

The Art of Cinema in Korea

Part 10 Visiting Korea

Gangnam—The Trendy Southern Part of Seoul

Gangbuk—Seoul’s Northern Half

Busan: Korea’s Second City

Jeju Island: The “Hawaii of Korea”

The Best of the Rest of Korea

Getting off the Beaten Track

Skiing in Korea

Getting Around by Public Transport

Should You Go to North Korea?

Photo Credits

A Geek in Korea

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