Читать книгу The Way of the Wall Street Warrior - Dave Liu - Страница 14

I have more good news. The tactics in this book are not just something I made up out of thin air. In fact, they're based on scientific research in the fields of cognitive bias and behavioral economics. In get-rich-for-dummies terms, these disciplines use an understanding of human psychology to account for why people often don't act rationally, particularly in economic decision-making. Smarter people than I have won Nobel Prizes for their work in this field, and I'm here to summarize their most salient takeaways—to help you get that big promotion and salary you've always wanted. I got hooked on the field more than 20 years ago, read every book I could get my grubby hands on, and actually applied what I found to advance my career. So what are their conclusions? That human beings are imperfect and fundamentally irrational when making decisions. In my words, people can be stupid.

The interesting point here is that there are creative ways (that have scientific backing) for you to maneuver events and attitudes toward your advantage. But don't worry, there won't be any pedantic lessons, Excel spreadsheets, PowerPoint gibberish, or 15-letter acronyms in my explanations. You've had a lifetime of that already. Instead, The Way of the Wall Street Warrior will put in plain English the scientific basis behind my practical advice. Terms like affinity bias, signal-to-noise ratio, asymmetry of information, social proof, and Dunbar's Number might seem like scientific gobbledygook, but a shorthand knowledge of each of them can give you the upper hand in any cutthroat business environment. And for those wanting a cheat sheet of the tips, tricks, and science covered in this book, you can sign up on my website¹ to get a copy of my Career Codex.