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Table of Contents

Cover

Preface

Acknowledgments

Introduction “FAT ENOUGH, HAPPY ENOUGH” ISN'T ENOUGH WHAT YOU'LL FIND IN THE BOOK THE PLAN REQUIRES WORK

Chapter 1: A Foundation of Passion TRUE PASSION IS RARE DESIRE VERSUS PASSION THE IMPORTANCE OF JOY LEADING WITH PASSION

Chapter 2: Horizontal Alignment SUCCESS SCOREBOARD MARKET ENVIRONMENT WHY ME? THE CORE IDEOLOGY HOW DO YOU IDENTIFY YOUR CORE IDEOLOGY? THE FIRST STEP OF ALIGNMENT IS DONE

Chapter 3: Vertical Alignment VERTICAL ALIGNMENT SHOULDN'T BE AN AFTERTHOUGHT THE INCREDIBLE VALUE OF A WELL‐DESIGNED JOB DESCRIPTION A MISALIGNED BRAND DIGGING DEEPER INTO ALIGNMENT THE MISALIGNED SALES PROCESS BRAND STATEMENT AND VERTICAL ALIGNMENT THE FALLACY OF “DISRUPTION” SMALL CHANGES IN HORIZONTAL ALIGNMENT CREATE BIG CHANGES IN VERTICAL ALIGNMENT VERTICAL ALIGNMENT AT THE DIVISIONAL/DEPARTMENTAL LEVEL PASSION IS THE FOUNDATION, ALIGNMENT IS THE INFRASTRUCTURE

Chapter 4: Leadership Ideology THE PROBLEM WITH VALUES THE IMPORTANCE OF BEHAVIORS INTERNAL LOCUS OF CONTROL AN EMPOWERMENT CULTURE INTRINSIC NEEDS FULFILLMENT DIALECTICAL THINKING ZERO‐BASED THINKING COACHING AND COUNSELING TO SHIFT RESPONSIBILITY PEOPLE PREVENTATIVE MAINTENANCE SYSTEM SEAMWORK LEADERSHIP TOXICITY THE GREAT EIGHT OF BENEVOLENT ACCOUNTABILITY AND PRAGMATIC CREATIVITY

Chapter 5: The Customer Experience NOT ALL CUSTOMERS ARE ALIKE THE HEART AND ART OF SERVICE EXCELLENCE SERVICE EXCELLENCE AND ORGANIZATIONAL ERGONOMICS SERVICE RECOVERY CUSTOMER JOURNEY MAPPING AND THE POWER OF EXPECTATIONS

10  Chapter 6: The Employee Experience RECRUITING AND SELECTION NEW HIRE ONBOARDING/ORIENTATION SKILLS TRAINING CONTINUOUS COACHING AND PERFORMANCE FEEDBACK CAREER PATHING THE EMPLOYEE/CUSTOMER LINK

11  Chapter 7: It's Go Time!

12  Appendix: Peak Performance Culture PEAK PERFORMANCE CULTURE ASSESSMENT ONGOING ENHANCEMENT HORIZONTAL ALIGNMENT ASSESSMENT VERTICAL ALIGNMENT ASSESSMENT LEADERSHIP IDEOLOGY ASSESSMENT CUSTOMER EXPERIENCE ASSESSMENT EMPLOYEE EXPERIENCE ASSESSMENT

13  About the Author

14  Index

15  End User License Agreement

List of Tables

1 Chapter 2Table 2.1Basic SWOT Analysis

2 Chapter 3Table 3.1SWOT Analysis ExampleTable 3.2TOWS Analysis Example

List of Illustrations

1 Chapter 2FIGURE 2.1 The basics of horizontal alignment.

2 Chapter 3FIGURE 3.1 The intersection of vertical alignment and horizontal alignment....FIGURE 3.2 Sharpening the core ideology from customer to patient.

3 Chapter 4FIGURE 4.1 Traditional structure.FIGURE 4.2 Seamwork structure: customer centric.FIGURE 4.3 Seamwork structure: non‐customer centric.

Guide

Cover

2 Table of Contents

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Peak Performance Culture

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