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TABLE OF CONTENTS

TABLE OF CONTENTS

Foreword

INTRODUCTION

Marketing and Innovation

CHAPTER ONE

Stop Being a Punchline

CHAPTER TWO

Subdivide Light

CHAPTER THREE

Build Workshops, Not Laboratories

CHAPTER FOUR

Create a Culture of Urgency and Soft Landings

CHAPTER FIVE

Develop Peripheral Vision

CHAPTER SIX

Innovate Benefits, Own the Future

CHAPTER SEVEN

Sail West to Find East

CHAPTER EIGHT

Be a Change Leader, Not a Business Leader

CHAPTER NINE

Empower, Don’t Manage

CHAPTER TEN

Release Early and Often

CHAPTER ELEVEN

Punctate Your Equilibrium

Acknowledgements

About the Author