TABLE OF CONTENTS
Foreword
INTRODUCTION
Marketing and Innovation
CHAPTER ONE
Stop Being a Punchline
CHAPTER TWO
Subdivide Light
CHAPTER THREE
Build Workshops, Not Laboratories
CHAPTER FOUR
Create a Culture of Urgency and Soft Landings
CHAPTER FIVE
Develop Peripheral Vision
CHAPTER SIX
Innovate Benefits, Own the Future
CHAPTER SEVEN
Sail West to Find East
CHAPTER EIGHT
Be a Change Leader, Not a Business Leader
CHAPTER NINE
Empower, Don’t Manage
CHAPTER TEN
Release Early and Often
CHAPTER ELEVEN
Punctate Your Equilibrium
Acknowledgements
About the Author
