Читать книгу Innovating Innovation - David Morey - Страница 8

…matter is neither created nor destroyed. But it sure as hell is transformed. Even nature does not invent. It innovates. And this is what business demands we do today—at a rate and a tempo unprecedented in the history of industries and markets.… Innovation is not new, but it needs to be innovated. Today’s markets not only demand this; in fact, they will show you how—if you let them.

—From Chapter One