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CONTENTS

INTRODUCTION: STARING DOWN THE GROWTH CHALLENGE

Solving the Challenge: The Growth Factory

P&G and Citi

COMPONENT 1: THE GROWTH BLUEPRINT

1a. Growth Types

1b. Growth Goals and Guidelines

COMPONENT 2: PRODUCTION SYSTEMS

2a. Robust Innovation Processes

2b. Idea Supply Chain

2c. New-Growth Groups

2d. Little Bets Labs

2e. M&A and Partnership Engines

COMPONENT 3: GOVERNANCE AND CONTROLS

3a. Idea Governance Systems

3b. Portfolio Tracking Systems

3c. Resource Allocation Systems

3d. Continuous Improvement Systems

COMPONENT 4: LEADERSHIP, TALENT, AND CULTURE

4a. Lean-Forward Leaders

4b. Innovation Talent

4c. Measurement and Reward Systems

4d. Development Programs

CONCLUSION: PARTING THOUGHTS

Three Ways to Get Started

Final Advice for Leaders

About the Companies

Summary References

About the Authors