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Component 1: The Growth Blueprint

Growthblueprint

IN LEWIS CARROLL’S classic Alice in Wonderland, a lost Alice seeks guidance from the Cheshire Cat.

“Would you tell me, please, which way I ought to go from here?” she asks.

“That depends a good deal on where you want to get to,” the Cat responds.

“I don’t much care where—” Alice says.

“Then it doesn’t matter which way you go,” the Cat concludes.

As the old saying goes, if you don’t know where you are going, any road will take you there.

A clear growth blueprint is an important first step in the transformation from treating growth as a gamble to approaching it in a more disciplined way. An ideal growth blueprint has two primary elements:

1 Growth types that clearly define the types of growth strategies the company will pursue

2 Growth goals and guidelines with specific, shared targets and clear definitions of tactics that are on and off the table

Table 2, which is extracted from the full growth factory assessment, shows how to get a quick view of your performance in this component.

TABLE 2

Element	Requires attention	On the way	Desired state
Growth types	No definition of growth types	Defined growth types, at least one of which is noncore; nonspecific classification criterion	Defined growth types with simple, agreed-upon classification criteria
Growth goals and guidelines	No clear vision	Directional vision lacking key specifics	Codified and shared growth targets with detailed on- and off-the-table strategic options