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David Trahair
Entrepreneurial Itch
Читать книгу Entrepreneurial Itch - David Trahair - Страница 1
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Страница 1
THE ENTREPRENEURIAL ITCH Don’t Scratch Until You Read This Book!
1 Why Do You Want to Be Self-Employed?
You Hate Your Job
You Hate Aspects of Your Job
The commute
Annoying coworkers
Making money for others
You Lose Your Job
Your Life Changes
Maybe You’ve Just Got the Urge
Why Listen to Me?
The Self-Employment Alternative
Do You Have the Entrepreneurial Itch?
How This Book Will Help Scratch Your Itch
2 What Does It Take to Succeed?
The Key to Success
Attributes of a Successful Entrepreneur
Attributes of a Successful Business
Leg 1: Operations
Leg 2: Selling and marketing
Leg 3: Finance and administration
3 What Do You Want to Do?
“A Restaurant Sounds Good”
Something Old? Something New?
Research, Research, Research
The Business Plan
Research Should Never End
Niche Today, Gone Tomorrow?
What is good about a niche?
Always be thinking about your next niche
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