Читать книгу Entrepreneurial Itch - David Trahair - Страница 19

Throughout my years of self-employment, I have seen hundreds of businesses come and go. This has given me an interesting perspective on what basic elements a business needs to succeed. I have concluded that a successful business is like a stool with three legs to keep it stable. They are —

• operations,

• selling and marketing, and

• finance and administration.

In order for a business to succeed in the long run, it needs to be actively engaged in all three functions. Let’s look at each and see why.