Читать книгу Entrepreneurial Itch - David Trahair - Страница 17

I have no doubt that the key to success for a small business is the quality of the person running it. Even if you have a great product or service with a good marketing strategy, if you don’t have the motivation, drive, and skills required to run the business, it is likely to fail.

The honest truth is that some people are not cut out to be entrepreneurs. Those people can avoid a lot of wasted effort, heartache, and expense by doing an honest self-evaluation early on. Don’t fool yourself — if self-employment is not for you, the best time to realize it is now, before you begin.