Читать книгу Entrepreneurial Itch - David Trahair - Страница 28

Once you’ve started your business, don’t stop thinking about what changes you’ll need to make to keep it viable. A product or service that is in hot demand today may be collecting dust on store shelves tomorrow. Think of film processing. Ever since I bought my digital camera, I haven’t touched my 35 mm film camera. Those companies in the film production and processing industries that did not anticipate this change are no longer around.

Even in a service business, it’s crucial that you keep thinking about the specific services you offer now and what you will be offering in the future. This is known as identifying your niche.