Читать книгу Entrepreneurial Itch - David Trahair - Страница 31

It is also important to remember that establishing a niche should not be a static process. You should constantly be thinking about changing your current niche and perhaps adding new ones so that you don’t get caught flat-footed as client demands change.

Over the years I have always been on the lookout for new niches and considering what my next niche should be. Here’s just a partial list:

• Doctors

• Women entrepreneurs

• Engineers

• Incorporated businesses

• Dot-com start-ups

• QuickBooks accounting set-ups

• Training in software

• Tax minimization

• Nonprofit audits

• Notice-to-reader accounting engagements

I’ve finally arrived at a mix of niches that I enjoy. This process of constantly reviewing one’s current niches and thinking about other ones has allowed me to phase out of a traditional accounting practice and focus on other areas that I enjoy more and that I find more profitable. Here are my current niches:

• Small business — reaching out to small businesses by writing books, articles, Web content, courses, and other material, and participating in speaking engagements

• Personal finance — writing, lecturing, and speaking on behalf of organizations including banks, learning institutions (including universities), and government departments whose mandate is to help individuals handle their personal finances and prepare for retirement

• Accounting and taxation for small service businesses

• Outsourced accounting work — providing outsourced functions, including internal audit functions, to government and other organizations

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Now is your chance to dream a little. What is it that you’d love to do for the rest of your life? Can you make good money at it while enjoying more time off? Your choice of business may be obvious if you enjoy what you do, but it doesn’t have to be. Be logical and don’t rush. Now is the time to invest in your future — a future that could be your dreams come true.