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Also by David Aaker

Consumerism: Search for the Consumer Interest 4^th Edition (co-edited with George Day)

Multivariate Analysis in Marketing: Theory and Applications 2^nd Edition (editor)

Advertising Management 5th Edition (with Rajeev Batra and John Myers)

Marketing Research 11th Edition (with V Kumar, Robert Leone, and George Day)

Strategic Market Management 10th Edition

Managing Brand Equity

Brand Equity and Advertising (edited with Alex Biel)

Building Strong Brands

Brand Leadership (with Erich Joachimsthaler)

Brand Portfolio Strategy

From Fargo to the World of Brands: My Story So Far

Spanning Silos: The New CMO Imperative

Brand Relevance: Making Competitors Irrelevant

Three Threats to Brand Relevance: Strategies that Work. (e-book)