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AAKER ON BRANDING

20 Principles That Drive Success

© 2014 DAVID AAKER.

All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopy, recording, scanning, or other,—except for brief quotations in critical reviews or articles, without the prior written permission of the publisher.

Published in New York, New York, by Morgan James Publishing. Morgan James and The Entrepreneurial Publisher are trademarks of Morgan James, LLC. www.MorganJamesPublishing.com

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ISBN 978-1-61448-832-3 paperback

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Library of Congress Control Number: 2013945748

Cover Design by: Paul Wang

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Interior Design by: Bonnie Bushman bonnie@caboodlegraphics.com

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Aaker on Branding

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