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Library of Congress Cataloging-in-Publication Data

The $10 trillion prize : captivating the newly affluent in China and India / Michael Silverstein … [et al.].

p. cm.

Includes bibliographical references.

ISBN 978-1-4221-8705-0 (alk. paper)

1. Consumers—China. 2. Consumers—India. 3. Affluent consumers—China. 4. Affluent consumers—India. 5. Consumers—China—Attitudes. 6. Consumers—India—Attitudes. I. Silverstein, Michael J. II. Title: Ten trillion dollar prize.

HC430.C6.A13 2012

658.8’40951—dc23

2012015049