Читать книгу The $10 Trillion Prize - David Michael - Страница 6

CONTENTS

Preface

ONE Consumption in China and India

The Dawn of a Golden Age

Part I THE RISE OF THE NEW CONSUMER IN CHINA AND INDIA

TWO The New Revolutionaries

The Rise of the Middle Classes

THREE The Boom of the Superrich

The Millionaires (and Billionaires)

FOUR The Next-but-One Billion

The Future of the Left-Behinds

FIVE Finding the New Consumer

The Urban Centers and Rural Communities

SIX Finding the New Consumer

The New Female Consumers

Part II PREFERENCES, APPETITES, AND ASPIRATIONS

SEVEN Food and Drink

Acquired Tastes: Cookies, Wine, Whiskey, and Tea

EIGHT House and Home

The “Des Res,” Furniture, and the Fridge

NINE Luxury

Trading Up in China and India—Fast Cars, Watches, and Catwalk Clothes

TEN Digital Life

Netizens, E-Shoppers, and the New Internet Giants

ELEVEN Education

The Escalator to Higher-Paying Jobs

Part III THE LESSONS FOR BUSINESS LEADERS

TWELVE Paisa Vasool

How to Captivate the Newly Affluent in China and India

THIRTEEN The Boomerang Effect

The Global Impact of the Race for Resources

FOURTEEN Fast Forward

Doing Business and the Accelerator Mind-Set

FIFTEEN The BCG Playbook

Practical Strategies for Winning Over New Consumers in China and India

EPILOGUE A Letter to the Next Generation

Renewal and the American Dream

APPENDIX A Worlds of Difference

The Regions of China and India

APPENDIX B Risks and the Hit-the-Wall Scenario

How to Manage Volatility

Notes

Selected Bibliography

Acknowledgments

About the Authors