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The Multi-billion dollar unforced error of Business

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I worked with a major UK insurance firm a few years ago. Every year eager executives would ask its CEO what his vision was for the following year. His answer was always the same: “To make one less huge mistake.” He was experienced enough to know that the revenue would flow in. His concern was wasting it once it arrived. If he could tackle or prevent this year’s big—and avoidable—mistake, then the revenue would really count instead of gushing away into a deep hole of the company’s own making.

This chapter is about a big mistake that almost all companies are going to make this year. And the next. And the one after that. I call it Nearly Meeting.

Will there be Donuts?: Start a business revolution one meeting at a time

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