Читать книгу Will there be Donuts?: Start a business revolution one meeting at a time - David Pearl - Страница 49

If you are in a meeting and wondering what am I doing here? it is time to pay attention to the top left quadrant.

Probably the most important moment in any meeting is one we don’t notice. We walk straight past it in our hurry to get the job done. It comes just after the start. You’ve arrived (or phoned in), settled in your chairs and are just discussing what the meeting is about when …

Stop.

Rewind.

There. Just before you say what the meeting is about. It’s the why moment. It’s the moment you can really energize the meeting, awaken, involve, and engage the participants. If you miss it, you are going to have to work that much harder for this meeting to succeed.

Even real engagement pros sometimes miss that moment. When the blockbuster film The Gladiator was first tested on audiences it had a so-so reaction. It was clearly a great action film, but the audiences felt something was missing. Then director Ridley Scott added a scene, right at the start. It goes something like this: