Читать книгу Grumpy Old Men: New Year, Same Old Crap - David Quantick - Страница 11

Like marketing only even more useless (see ‘MARKETING’). PRs do two jobs. One is phoning people up and begging them to write about some living soupstain who wants to be famous. They live their lives on the brimming edge of despair, hoping and praying that just one hack, somewhere, will be stupid or bribable enough to write about their act who, let’s not forget, wouldn’t need any PR if they were any good in the first place.

Astonishingly, some of their charges do make it and become stars. At this point they tire of fame and weary of success, unless they can get some more money from being famous and successful. So the PR has a new task, one utterly contradictory to their other task. The second job that PRs do is trying to prevent people writing about their acts. They block access, they deny quotes, they spread mystery. This is partly to make their stars look more charismatic and interesting, and partly because their client has just become addicted to valium dissolved in Coke Zero (see COKE ZERO) and has shaved their eyebrows off and gone to live in a seagull colony.