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In This Chapter

▶ Growing your career with truly terrific resumes

▶ Blending human know-how with new technology

▶ Staying on the leading edge in job search

Are resumes outdated? Every few years an employment expert excitedly announces a “new discovery” – that resumes are old hat and unnecessary. The expert advises job seekers to forgo resumes and talk their way into an interview. This advice rarely works in real life. Very few people are eloquent enough to carry the entire weight of an employment marketing presentation without a resume.

One resume strategy depends not on oratorical talent but on technology. In some situations, recruiting professionals encourage employers who’ve grown weary of hiking over mountains of resumes to do away with them, replacing resumes with rigid application forms on the web – complete with screening questions and tests – to decide who gets offered a job interview.

Another scenario – also technology dependent – reflects the view that online profiles on social networking sites are pinch hitting for resumes as self-marketing documents. As I point out in Chapter 2, online profiles are equivalent to generic resumes. Because prospective employers are likely to hunt down your LinkedIn profile, the ideal strategy is to make it as targeted as possible to your current job target.

This book combines the details of how to create marvelous resumes and also puts a microscope on various technological delivery options in the digital age. This chapter previews what’s ahead in this comprehensive guide to resumes and how to use resumes and other career marketing communications to reach your goal in the great job chase.