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In This Chapter

▶ Appreciating what social job search can do for you

▶ Tying into top-rated social networking sites

▶ Creating profiles you’re proud of

The familiar adage claiming the secret to landing a good job “is not what you know, but who you know” is hereby officially stamped incomplete in this era of online social connectivity. Consider this revised version: The secret to landing a good job is what you know, who you know, who knows you, and who your friends know.

All this knowing is exploding on the web’s social networking sites, a big part of social media. The terms overlap in popular usage and definitions vary widely. Here’s my take:

✔ Social networking sites are web venues with huge online databases of information individuals have uploaded about themselves. They do it to mingle with other people in the site’s database – to put themselves “out there.” Their autobiographical information is public or semi-public and usually includes a description of who they are (a profile) and/or a short biography (a bio).

Many social networkers just want to hang around with each other. Others aim to grow their circle of acquaintances. Still others are interested in a specific subject (like dating or business). Social networking sites typically have a personal focus, but a growing number operate with a professional purpose.

✔ Social media is a set of technologies and channels that enable a virtual community to interact in the same space. Social media includes a wide variety of forums, ranging from social sharing sites, such as YouTube and Flickr, to social networking sites, such as LinkedIn and Facebook.

There’s little question that two-way communication on the interactive web is dramatically changing the game for job seekers and recruiters alike. If you’re scratching your head about how social networking actually works, and are unsure how to use it to find a job and promote your career, you won’t want to miss this chapter.