Читать книгу The YouTube Formula - Derral Eves - Страница 2
Table of Contents
Оглавление1 Cover
2 Praise for The YouTube Formula
6 Foreword
7 Introduction Do You Know What Your Problem Is? Your Client's Success Is Your Success Uniting People around Their Passion
8 PART I: The Platform 1 Try, Fail, Analyze, Adjust: A YouTube History Lesson 2 The YouTube Ecosystem Beware of Copyright Ad Revenue Sharing An Evolving, Thriving System 3 The YouTube AI: A Deep Learning Machine The AI Evolution Diving Deep into the Deep Learning Machine A Machine at Work … and It's Working 4 The Algorithm Breakdown Part 1: Gathering and Using Data Part 2: Algorithms with an “S” It's Not YouTube's Fault
9 PART II: The Opportunity 5 Why Most YouTube Channels Fail to Succeed Become a Student of the Data The Comparison and Copycat Traps Course Correction and Consistency Getting the Right Feedback The Wrong Content YouTube Superstitions Burnout Focus 6 Make Money Partnering with YouTube Joining the Partner Program The Money Logistics Additional YPP Revenue Opportunities Make Even More with Ad Revenue YPP AdSense Is Just the Beginning 7 Use Your Influence to Generate Big Money Why Not You? Merchandising Brand Integrations and Influencer Marketing Business Ownership Limitless Opportunities 8 The Real Power of Your Influence: Making a Difference Planting a Forest of Influence Raising Money and Awareness 9 How Businesses Extend Their Reach and Drive Revenue Demand = Opportunity Think Bigger Break into Big Brands Optimize with Split Testing Take Smart Risks Think Evergreen Be Your Own Influencer Embrace the Digital World Apply Omnichannel Attribution Use Paid Acquisition Learn Strategies and Use Them
10 PART III: The YouTube Formula 10 The Data‐Driven, Human‐Centered Formula YouTube Sixth Sense Know Your Goal, Know Your Why Become Aligned with YouTube's Goal Traffic and Momentum: Decoding the Viewer Action Exercise 11 Identify Your Audience Don't Make Videos for Yourself Find the Sweet Spot Not All Channels Are Created Equal The AI Needs to Know Your Audience, Too But … How Do I Learn about My Audience? Action Exercise 12 Recon and Research Reconnaissance Research The Ultimate Unicorn: Jesus Action Exercise 13 Content Is King Ads with Impact What Is Content, Exactly? Pattern of Narration: Storytelling Making Your Content Pop Authenticity and Emotional Connection Content for Sales It Works Across the Board Make a Lasting Impact Action Exercise 14 Feedback Is Queen Human Feedback Data Feedback Human + Data Feedback: A Winning Combo Action Exercise 15 Title and Thumbnail: Success Starts with a Click Grabbing Attention Visually: The Science Thumbnail Strategies Video Titles Downloadable Tools for Title Generation Action Exercise 16 Engaging Viewers' Attention So They Watch More Respect Your Viewer's Commitment Engagement and Disengagement Triggers How to Read the Metrics Average Views per Viewer The 50% Rule The 30% Rule Maintain the Value Proposition Message First Pattern Interrupts Mastering Engagement Action Exercise 17 Creating a YouTube Content Strategy Part One: Strategize for Your Audience Part Two: Strategize to Leverage the Algorithm Action Exercise 18 Building a Community around Your Content Creation Story Creed Icons Rituals Sacred Words/Lexicon Nonbelievers Leader Distribution The Ninth Fundamental The People Are the Brand Action Exercise 19 Optimizing, Launching, and Promoting Your Video How to Upload a Video How to Optimize a Video How to Launch Content How to Promote a Video Promote Organically First Paid Strategies to Grow an Audience Paid Strategies to Sell Action Exercise 20 Tweaking Your Content Real‐Time Tweaks versus Long‐Term Tweaks How to Determine Your Baselines What to Do with Your Real‐Time Baselines Have Backup Plans Ready What to Do with Your Long‐Term Baselines Split Testing Small Tweaks Just Do It Action Exercise 21 Try, Fail, Analyze, Adjust: Your YouTube Success
11 Appendix: Free YouTube Formula Bonus Companion Course
13 This Is Not Your Normal Acknowledgement
14 Index
