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“Only one or two other people in the entire world understand YouTube on the level that Derral does. I have one of the top three most‐watched channels on YouTube, and I still talk about YouTube data and strategy with Derral because nobody is on the same wavelength as he is. Whether you have 5 subscribers or 5 million, you can learn how to be successful on YouTube by reading Derral's book.”

—Jimmy Donaldson, MrBeast

“Study it … understand it … dream it … Derral Eves just wrote the bible to YouTube success.”

—Jordi van den Bussche, Kwebbelkop

Derral has the rare experience of being successful on YouTube as a creator, a marketer, an advertiser, and an entrepreneur. This book teaches you how to understand YouTube from the big picture all the way down to the important details.

—Chad Wild Clay and Vy Qwaint, Cocreators of Spy Ninjas

“When you talk about the ‘brains behind the throne’ among top YouTube stars, you're talking about Derral Eves. His unique understanding of the inner workings of YouTube, coupled with an insatiable appetite to find out why certain videos perform and others languish has placed him at the forefront of online video experts. Derral understands not only WHAT you need to do to build a bigger audience, but WHY you need to do it. Whether you're looking to build a big business on YouTube or just build a community of passionate fans, this book packs more inside than you'd get from months of expensive consulting and painstaking trial and error. Find out why so many top YouTubers call Derral both a friend and a confidant by buying this book right now—and you'll be taking the first step to making all your YouTube dreams come true!

—Jim Louderback, GM VidCon

“Derral Eves has a YouTube super power. He can spend five minutes looking at a YouTube channel's analytics and give a handful of actionable suggestions. Not just helpful tips, but algorithmic game changers. The fingerprints of Derral's strategic brain are on most of my largest successes.”

—Jeffrey Harmon, Cofounder at Harmon Brothers and VidAngel

“Derral is the preeminent expert authority on video marketing in the modern era of digital and social platforms. He has consulted the top YouTube creators and platforms and built his own content channels generating millions of followers. The YouTube Formula is a must read for anyone interested in gaining prominence in or simply learning about YouTube content creation, the mysterious algorithm, or optimizing audience growth.”

—Ricky Ray Butler, CEO BEN Group

“Derral has been analyzing the YouTube algorithm longer than anyone I know. Whether you're just starting out or looking to reach ten million subscribers, Derral's book contains specific ideas that can help you do much better than you would on your own.”

—Mark Rober, NASA Engineer turned YouTube Creator