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Prof. Dr. Dieter Georg Herbst

The question of how to further improve digital branding has occupied me for many years. Along my search for answers, I devour books, speak with consumers, consult with colleagues and closely follow the latest research. What motivates me? I wish to create beautiful things in order to make the world more beautiful. Digital branding offers enormous potential in this regard: stories, images and powerful emotions go hand-in-hand with digital brands.

As an internationally recognized expert in Digital Brand Management I consult worldwide for companies, organizations and individuals. Moreover I am honorary professor for Strategic Communications Management and Head of Department of the masters program Leadership in Digital Communication, Head of the accreditation course Digital Brand Management around the World at the Berlin University of the Arts (Germany), guest professor at the JiaoTong University in Shanghai (China), chief instructor for Corporate Communications and Social Media in two EBMA programs at the University of St. Gallen (Switzerland) as well as lecturer for Digital Brand Management at the University of the Arts London (Great Britain). I work and teach worldwide. As a member of the Council of Internet Sages I look ahead with other visionaries into the digital future.

Contact: www.dietergeorgherbst.de