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Thomas Heinrich Musiolik

Annoyance, boredom and disappointment with most brands drives me to look for the perfect brand code. I want to experience and feel brands. I want brands to excite me. I want to feel their passion and contagious energy – I want a mind orgasm.

That is how I approach the quest for the perfect brand code as director of the Digital Brand Lab and in my role as post-graduate researcher. Which brand code stands for what? Which feelings and emotions does it evoke? How does it need to look in order to facillitate multisensory brand communication in digital media with the end game being to turn the the brand of the future into a liveable experience in the digital world and ensure an unforgettable mind orgasm.

In addition, I have authored various books and articles in professional marketing & communication journals. My goal has always been to improve lives functionally and emotionally. You can count on my wizardry, a little insanity and a thirst for knowledge: I will make the world a better place and change the future.

Contact: www.digitalbrandlab.de