Читать книгу Selling: It's Personal - 49 Tips to Outsell the Competition - Don Saracen - Страница 5

After a lifetime of experience working for and with family businesses as well as Fortune 500 companies, I’ve noticed one common characteristic that all successful businesses share: they value what I call the People Proposition. That is, no matter what the product or service may be, we need to keep in mind that people are paramount in the equation. Today we have numerous ways to communicate with each other from cell phones, emails, texts and tweets to other social media. These are powerful and useful tools that can be used 24/7 virtually anywhere, but they shouldn’t replace the most important tool we all are capable of using: old-fashioned face-to-face interaction. Whether it’s with an associate, client or prospect, interacting face-to-face gives our relationships that much more meaning and helps us to develop stronger bonds.

Dr. Michael Budd, Director of Philosophy in Humanities at Salve Regina University, recently commented on hyper-connectivity and said, “You are connected and yet you are alone.” If you think for a moment, the most meaningful and lasting relationships in our lives, be they business or social, have all had some element of face-to-face interaction. Start reconnecting with clients in person and complement these meetings with social media for a powerful one-two punch.