Читать книгу Marketing God - Donna A. Heckler - Страница 2
Оглавление“As long as I have been in media and communications, it never ceases to amaze me how many folks, especially in the Church, know little or nothing about how to tap into — well, media and communications. Even though we’re called by Jesus Himself to go out into the whole world and preach the Good News, often despite the countless opportunities in today’s vast media landscape, the Good News doesn’t get much further from the front door and barely makes it onto the parish web site. That’s why Donna A. Heckler’s book, Marketing God, is so badly needed. We are, after all, the Lord’s hands and feet, and Marketing God can help any ministry, diocese, or individual take some major marketing steps in the right direction.”
— Teresa Tomeo, media expert, motivational speaker, best-selling author, syndicated Catholic talk show host of Catholic Connection and The Catholic View for Women
“In her book Marketing God, author Donna A. Heckler draws upon her many years as a successful corporate brand marketer to show the reader how proven techniques utilized in a business environment can also be effective in building up a parish or any faith-based organization. Her helpful examples and observations on how successful brand development and management can be applied to evangelization efforts make this a must-read for anyone involved in the work of the Church.”
— Alan Napleton, president of the Catholic Marketing Network
“Donna A. Heckler provides those ministering in the Church real insight to how we, as Church, can build relationships that reveal God’s everyday presence. Her approach of providing a lot of ideas in a simple-to-follow format challenges the reader to take some simple steps in ‘marketing God.’”
— Fr. Ed Pratt, Pastor at Church of the Ascension, Kettering, Ohio
“How do we get the Catholic message across in this secular age? In her book Marketing God: Inspired Strategies for Building the Kingdom, Donna A. Heckler suggests we ‘fight fire with fire.’ In other words, adopt strategies that have spelled success in the corporate world of marketing. We all buy into their genius — how many daily choices have been made for us by brand name advertisers? Now the author, who spent years successfully promoting well-known brands, lays out a detailed plan applying the best the world has to offer to promote the Good News.”
— Sr. Mary Lea Hill, FSP, writer, editor, and author of Prayer and You: Wit and Wisdom from a Crabby Mystic and Blessed are the Stressed: Secrets to a Happy Heart from the Crabby Mystic
“Donna masterfully correlates Bible verses to marketing strategies and demonstrates how the Bible and faith can guide each of us as we share our ministries, parishes, and organizations with others. All we need to do is ask: Matthew 7:7–8.”
— Pamela Evans, founder and president of Evans Consulting Group, Cleveland, Ohio
“As a former Corporate Executive and a recent revert to the Faith, I used to say, ‘The Catholic Faith needs a new marketing plan!’ Lo and behold, Donna A. Heckler has done just that! Her easy to read, easy to understand principles rooted in faith will help anyone in a ministry to further expand God’s Kingdom here on earth. Long overdue, thank you, Donna.”
— Kendra Von Esh, Catholic author and speaker, and TV news anchor Shalom World