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In the two preceding chapters I have described the techniques of what may be called wholesale mind-ma­nipulation, as practiced by the greatest demagogue and the most successful salesmen in recorded history. But no human problem can be solved by wholesale methods alone. The shotgun has its place, but so has the hypo­dermic syringe. In the chapters that follow I shall describe some of the more effective techniques for ma­nipulating not crowds, not entire publics, but isolated individuals.

In the course of his epoch-making experiments on the conditioned reflex, Ivan Pavlov observed that, when subjected to prolonged physical or psychic stress, laboratory animals exhibit all the symptoms of a nervous breakdown. Refusing to cope any longer with the intolerable situation, their brains go on strike, so to speak, and either stop working altogether (the dog loses consciousness), or else resort to slow­downs and sabotage (the dog behaves unrealistically, or develops the kind of physical symptoms which, in a human being, we would call hysterical). Some animals are more resistant to stress than others. Dogs possess­ing what Pavlov called a "strong excitatory" constitution break down much more quickly than dogs of a merely "lively" (as opposed to a choleric or agitated) temperament. Similarly "weak inhibitory" dogs reach the end of their tether much sooner than do "calm imperturbable" dogs. But even the most stoical dog is unable to resist indefinitely. If the stress to which he is subjected is sufficiently intense or sufficiently pro­longed, he will end by breaking down as abjectly and as completely as the weakest of his kind.

Pavlov's findings were confirmed in the most dis­tressing manner, and on a very large scale, during the two World Wars. As the result of a single catastrophic experience, or of a succession of terrors less appalling but frequently repeated, soldiers develop a number of disabling psychophysical symptoms. Temporary unconsciousness, extreme agitation, lethargy, functional blindness or paralysis, completely unrealistic responses to the challenge of events, strange reversals of lifelong patterns of behavior -- all the symptoms, which Pavlov observed in his dogs, reappeared among the victims of what in the First World War was called "shell shock," in the Second, "battle fatigue." Every man, like every dog, has his own individual limit of endurance. Most men reach their limit after about thirty days of more or less continuous stress under the conditions of mod­ern combat. The more than averagely susceptible suc­cumb in only fifteen days. The more than averagely tough can resist for forty-five or even fifty days. Strong or weak, in the long run all of them break down. All, that is to say, of those who are initially sane. For, ironically enough, the only people who can hold up indefinitely under the stress of modern war are psychotics. Individual insanity is immune to the consequences of collective insanity.

The fact that every individual has his breaking point has been known and, in a crude unscientific way, exploited from time immemorial. In some cases man's dreadful inhumanity to man has been inspired by the love of cruelty for its own horrible and fascinating sake. More often, however, pure sadism was tempered by utilitarianism, theology or reasons of state. Physi­cal torture and other forms of stress were inflicted by lawyers in order to loosen the tongues of reluctant witnesses; by clergymen in order to punish the unor­thodox and induce them to change their opinions; by the secret police to extract confessions from persons suspected of being hostile to the government. Under Hitler, torture, followed by mass extermination, was used on those biological heretics, the Jews. For a young Nazi, a tour of duty in the Extermination Camps was (in Himmler's words) "the best indoctrina­tion on inferior beings and the subhuman races." Given the obsessional quality of the anti-Semitism which Hitler had picked up as a young man in the slums of Vienna, this revival of the methods employed by the Holy Office against heretics and witches was inevitable. But in the light of the findings of Pavlov and of the knowledge gained by psychiatrists in the treatment of war neuroses, it seems a hideous and grotesque anachronism. Stresses amply sufficient to cause a complete cerebral breakdown can be induced by methods which, though hatefully inhuman, fall short of physical torture.

Whatever may have happened in earlier years, it seems fairly certain that torture is not extensively used by the Communist police today. They draw their inspiration, not from the Inquisitor or the SS man, but from the physiologist and his methodically condi­tioned laboratory animals. For the dictator and his policemen, Pavlov's findings have important practical implications. If the central nervous system of dogs can be broken down, so can the central nervous system of political prisoners. It is simply a matter of applying the right amount of stress for the right length of time. At the end of the treatment, the prisoner will be in a state of neurosis or hysteria, and will be ready to confess whatever his captors want him to confess.

But confession is not enough. A hopeless neurotic is no use to anyone. What the intelligent and practical dictator needs is not a patient to be institutionalized, or a victim to be shot, but a convert who will work for the Cause. Turning once again to Pavlov, he learns that, on their way to the point of final breakdown, dogs become more than normally suggestible. New be­havior patterns can easily be installed while the dog is at or near the limit of its cerebral endurance, and these new behavior patterns seem to be ineradicable. The animal in which they have been implanted cannot be deconditioned; that which it has learned under stress will remain an integral part of its make-up.

Psychological stresses can be produced in many ways. Dogs become disturbed when stimuli are unu­sually strong; when the interval between a stimulus and the customary response is unduly prolonged and the animal is left in a state of suspense; when the brain is confused by stimuli that run counter to what the dog has learned to expect; when stimuli make no sense within the victim's established frame of ref­erence. Furthermore, it has been found that the de­liberate induction of fear, rage or anxiety markedly heightens the dog's suggestibility. If these emotions are kept at a high pitch of intensity for a long enough time, the brain goes "on strike." When this happens, new behavior patterns may be installed with the great­est of ease.

Among the physical stresses that increase a dog's suggestibility are fatigue, wounds and every form of sickness.

For the would-be dictator these findings possess important practical implications. They prove, for example, that Hitler was quite right in maintaining that mass meetings at night were more effective than mass meetings in the daytime. During the day, he wrote, "man's will power revolts with highest energy against any attempt at being forced under another's will and another's opinion. In the evening, however, they succumb more easily to the dominating force of a stronger will."

Pavlov would have agreed with him; fatigue in­creases suggestibility. (That is why, among other rea­sons, the commercial sponsors of television programs prefer the evening hours and are ready to back their preference with hard cash.)

Illness is even more effective than fatigue as an intensifier of suggestibility. In the past, sickrooms were the scene of countless religious conversions. The scientifically trained dictator of the future will have all the hospitals in his dominions wired for sound and equipped with pillow speakers. Canned persuasion will be on the air twenty-four hours a day, and the more important patients will be visited by political soul-savers and mind-changers just as, in the past, their ancestors were visited by priests, nuns and pious lay­men.

The fact that strong negative emotions tend to heighten suggestibility and so facilitate a change of heart had been observed and exploited long before the days of Pavlov. As Dr. William Sargant has pointed out in his enlightening book, Battle for the Mind, John Wesley's enormous success as a preacher was based upon an intuitive understanding of the central nervous system. He would open his sermon with a long and detailed description of the torments to which, un­less they underwent conversion, his hearers would un­doubtedly be condemned for all eternity. Then, when terror and an agonizing sense of guilt had brought his audience to the verge, or in some cases over the verge, of a complete cerebral breakdown, he would change his tone and promise salvation to those who believed and repented. By this kind of preaching, Wesley converted thousands of men, women and children. Intense, pro­longed fear broke them down and produced a state of greatly intensified suggestibility. In this state they were able to accept the preacher's theological pro­nouncements without question. After which they were reintegrated by words of comfort, and emerged from their ordeal with new and generally better behavior patterns ineradicably implanted in their minds and nervous systems.

The effectiveness of political and religious propa­ganda depends upon the methods employed, not upon the doctrines taught. These doctrines may be true or false, wholesome or pernicious -- it makes little or no difference. If the indoctrination is given in the right way at the proper stage of nervous exhaustion, it will work. Under favorable conditions, practically every­body can be converted to practically anything.

We possess detailed descriptions of the methods used by the Communist police for dealing with polit­ical prisoners. From the moment he is taken into custody, the victim is subjected systematically to many kinds of physical and psychological stress. He is badly fed, he is made extremely uncomfortable, he is not allowed to sleep for more than a few hours each night. And all the time he is kept in a state of suspense, uncertainty and acute apprehension. Day after day -- or rather night after night, for these Pavlovian police­men understand the value of fatigue as an intensifier of suggestibility -- he is questioned, often for many hours at a stretch, by interrogators who do their best to frighten, confuse and bewilder him. After a few weeks or months of such treatment, his brain goes on strike and he confesses whatever it is that his captors want him to confess. Then, if he is to be converted rather than shot, he is offered the comfort of hope. If he will but accept the true faith, he can yet be saved -- not, of course, in the next life (for, officially, there is no next life), but in this.

Similar but rather less drastic methods were used during the Korean War on military prisoners. In their Chinese camps the young Western captives were systematically subjected to stress. Thus, for the most trivial breaches of the rules, offenders would be sum­moned to the commandant's office, there to be ques­tioned, browbeaten and publicly humiliated. And the process would be repeated, again and again, at any hour of the day or night. This continuous harassment produced in its victims a sense of bewilderment and chronic anxiety. To intensify their sense of guilt, pris­oners were made to write and rewrite, in ever more intimate detail, long autobiographical accounts of their shortcomings. And after having confessed their own sins, they were required to confess the sins of their companions. The aim was to create within the camp a nightmarish society, in which everybody was spying on, and informing against, everyone else. To these mental stresses were added the physical stresses of malnutrition, discomfort and illness. The increased suggestibility thus induced was skilfully exploited by the Chinese, who poured into these abnormally recep­tive minds large doses of pro-Communist and anti-capi­talist literature. These Pavlovian techniques were re­markably successful. One out of every seven American prisoners was guilty, we are officially told, of grave collaboration with the Chinese authorities, one out of three of technical collaboration.

It must not be supposed that this kind of treatment is reserved by the Communists exclusively for their enemies. The young field workers, whose business it was, during the first years of the new regime, to act as Communist missionaries and organizers in China's in­numerable towns and villages were made to take a course of indoctrination far more intense than that to which any prisoner of war was ever subjected. In his China under Communism R. L. Walker describes the methods by which the party leaders are able to fabri­cate out of ordinary men and women the thousands of selfless fanatics required for spreading the Communist gospel and for enforcing Communist policies. Under this system of training, the human raw material is shipped to special camps, where the trainees are com­pletely isolated from their friends, families and the outside world in general. In these camps they are made to perform exhausting physical and mental work; they are never alone, always in groups; they are encouraged to spy on one another; they are required to write self-accusatory autobiographies; they live in chronic fear of the dreadful fate that may befall them on account of what has been said about them by in­formers or of what they themselves have confessed. In this state of heightened suggestibility they are given an intensive course in theoretical and applied Marxism -- a course in which failure to pass examinations may mean anything from ignominious expulsion to a term in a forced labor camp or even liquidation. After about six months of this kind of thing, prolonged mental and physical stress produces the results which Pavlov's findings would lead one to expect. One after another, or in whole groups, the trainees break down. Neurotic and hysterical symptoms make their appearance. Some of the victims commit suicide, others (as many, we are told, as 20 per cent of the total) develop a severe mental illness. Those who survive the rigors of the conversion process emerge with new and ineradicable behavior patterns. All their ties with the past -- friends, family, traditional decencies and pieties -- have been severed. They are new men, re-created in the im­age of their new god and totally dedicated to his serv­ice.

Throughout the Communist world tens of thousands of these disciplined and devoted young men are being turned out every year from hundreds of conditioning centers. What the Jesuits did for the Roman Church of the Counter Reformation, these products of a more scientific and even harsher training are now doing, and will doubtless continue to do, for the Communist parties of Europe, Asia and Africa.

In politics Pavlov seems to have been an old-fash­ioned liberal. But, by a strange irony of fate, his re­searches and the theories he based upon them have called into existence a great army of fanatics dedi­cated heart and soul, reflex and nervous system, to the destruction of old-fashioned liberalism, wherever it can be found.

Brainwashing, as it is now practiced, is a hybrid technique, depending for its effectiveness partly on the systematic use of violence, partly on skilful psychologi­cal manipulation. It represents the tradition of 1984 on its way to becoming the tradition of Brave New World. Under a long-established and well-regulated dic­tatorship our current methods of semiviolent manipula­tion will seem, no doubt, absurdly crude. Conditioned from earliest infancy (and perhaps also biologically predestined), the average middle- or lower-caste indi­vidual will never require conversion or even a re­fresher course in the true faith. The members of the highest caste will have to be able to think new thoughts in response to new situations; consequently their training will be much less rigid than the train­ing imposed upon those whose business is not to rea­son why, but merely to do and die with the minimum of fuss. These upper-caste individuals will be mem­bers, still, of a wild species -- the trainers and guard­ians, themselves only slightly conditioned, of a breed of completely domesticated animals. Their wildness will make it possible for them to become heretical and rebellious. When this happens, they will have to be either liquidated, or brainwashed back into orthodoxy, or (as in Brave New World) exiled to some island, where they can give no further trouble, except of course to one another. But universal infant condition­ing and the other techniques of manipulation and con­trol are still a few generations away in the future. On the road to the Brave New World our rulers will have to rely on the transitional and provisional techniques of brainwashing.